CASCADING HUES!

Abecca of Jaipur brings the cascading hues into your wardrobe with its latest hand crafted collection ‘The Waterfall’ inspired by the raw beauty and strength of water.

Waterfall by designer Abhimanyu Singh from brand Abecca of Jaipur is an ethically premium brand that focuses on design, quality, and craftsmanship which is inspired by the ancient culture, nature, travel, and the outdoors.

The second collection ‘Waterfall’ draws its inspiration from the seasonal waterfalls of Nahargarh Hills that combines the patterns of nature and the permanence of rock with a respect to a modern lifestyle.

The raw beauty of water and its fluidity encouraged the organic texture and colours of the collection. It celebrates the balance of Nature with delicate and exquisite outfits in light and fluid fabrics enhanced with glinting and intricate embroidery.

The elements, watercolour shows the resilience of such a delicate product of nature against harsh situations of life and at the same time inspire the person to stay strong.

The Collection also depicts the inner willpower of a woman nurtured by her patience and perseverance like water which flows according to its own will shaping the world accordingly, just like a woman.

The Campaign is styled and art directed by Bollywood stylist Abhimanyu Singh Tomar assisted by Arpita Parihar and is shot by photographers Manan Kulshrestha and Yash Jangid.

The creative make-up & hair was done by Kunjal, Himanshi, and Aman Rawal from Classic Make-up Studio.

Style Skool Supermodels Zara Sheikh, Netra Patel, Priya Choudhary, Aasawari Sahni, and Anjali Khandal brought the garments to life with their fluid posing techniques.

The cinematography was done by Dipesh and Divesh from D Studios. Theme based accessories by brand Parishri added aqua flavour to the collection.

The entire collection is crafted by hand to create a raw charm to soothe your thoughts so that the challenges of your mind would become easy to understand and to be handled with strength and calm.