Nishant Malhotra provides a range of different weaves across the country through Weaver Story

Since ancient times, Indian weaves have played a significant role in Indian culture and have grown to become a favourite among women. Their origins are primarily in India, are made from eco-friendly natural fibres like cotton, silk, or wool and have intricate patterns and weaves that make them look stunning.

Roadblocks in sourcing authentically weaved textiles

It can be challenging to locate authentic woven textiles in India. People who genuinely love and admire this art must go through the trouble of identifying these textiles, which is not easy.

The biggest problem is the availability of many different weaving techniques on the market, making it very challenging for someone without weaving experience to locate the right kind of fabric. Due to their inability to distinguish between genuine and fake pieces, they will also be unable to find any authentic pieces. The second issue is the market accessibility of these textiles; due to the small number of manufacturers who create genuine products, these are very expensive and challenging to find. Because of this, even though most people want them, they have trouble getting them or finding legitimate sources and end up purchasing counterfeit products.

Traditional woven textiles are an essential part of any wardrobe because they are unquestionably a timeless fashion choice. Weaver Story knows how much people adore these classically styled products and only imports the most genuine ones, acquired directly from master weavers.

Weaver Story and its story

The idea for Weaver Story came from its founder Nishant Malhotra's sympathy and concern for the Indian weavers who were living in hardship despite their hard work. Either they received very little compensation, or there wasn't a steady need for their services. While visiting Varanasi, Nishant became aware of this and was saddened to see it. He decided to help them out by promoting their artwork on social media. He received an overwhelming response from friends and family, which fuelled his efforts even further, and he eventually launched Weaver Story to assist and support weavers across the country.

Products and USPs

Weaver Story sources its products directly from traditional weavers, ensuring customers receive the most genuine and authentic textiles. Additionally, it ensures bringing extensive designs and weaves across the nation so that anyone sitting comfortably in their home can readily access these genuine weaves from across the country.

Women's and men's exquisite ethnic clothing, including sarees, lehengas, suit sets, dupattas, and other products, are available at Weaver Story. One of the major factors in the brand's success is the ability to customise everything from the fabrics to the styles. The company offers a remarkable customer experience, which leads to a steadily expanding customer base. Weaver Story intends to bring a lot of different styles while staying true to its traditional roots. There's a lot to discover; visit its website now!