From Staples to Superfoods: How ProperDiett is Reshaping India's Diet

Tirupur (Tamil Nadu): In Tirupur, Tamil Nadu, a quiet revolution is reshaping India's nutritional landscape. ProperDiett, founded by Mr. Mahesh Sivashanmugam, is at the forefront of this transformation, addressing the country's dietary challenges through innovative plant-based nutrition.

Recognising the limitations of traditional staples like wheat and rice, Mr. Mahesh Sivashanmugam embarked on a nine-year research journey. "Our mission is to transform everyday ingredients into nutritional powerhouses," he explains. "We're not just changing diets; we're evolving Indian cuisine."

ProperDiett boasts an impressive array of 70-80 staple varieties, carefully selected for their nutritional profiles. This diverse palette allows the brand to craft innovative alternatives to traditional staples, addressing protein deficiency and the overconsumption of simple carbohydrates.

The brand's standout innovations include no-maida black pasta and whole grain and legume breakfast cereal. Perhaps most surprising is their high-protein chocolate drink made from sprouted legumes. "Who says healthy can't be delicious?" Mr. Mahesh Sivashanmugam quips.

By incorporating diverse regional recipes and traditional wisdom, ProperDiett ensures its offerings resonate with India's varied palate. This cultural sensitivity, combined with cutting-edge nutritional science, sets the brand apart in a crowded market.

ProperDiett is also exploring gastronomy tourism, recognising the growing global interest in Indian food culture. The brand is considering packages that allow foreigners to experience Indian dietary practices for extended periods. "We're seeing more foreigners attracted to Indian culture, including our food traditions," Mr. Mahesh Sivashanmugam notes. "This presents an opportunity to promote healthier eating habits globally."

The initiative could include connecting foreign clients with Indian home cooks, ensuring the continuation of healthy eating practices and creating employment opportunities for Indian cooks abroad. This approach aims to address the rising incidence of cardiovascular diseases and gastric cancers linked to Western diets, offering a healthier alternative rooted in Indian culinary traditions.

As ProperDiett continues its research into different cooking methods and expands its reach into rural areas, it's not just reshaping diets – it's redefining the essence of Indian cuisine. The brand's efforts extend beyond national borders, promoting Indian nutrition to solve global health challenges.

For those ready to embark on a journey towards better health, ProperDiett offers not just food but a new way of life that promises to nourish generations to come. By bridging the gap between traditional wisdom and modern nutritional science, ProperDiett is leading a revolution that could transform the health of millions, both in India and worldwide.