Public Media Solution Helps a Chain of Cardiac Hospitals Run a Nationwide Campaign in the Wake of Deteriorating Heart Health

Bengaluru: India has been witnessing a surge in serious heart disease cases over the last few years. The issue has mainly come to light due to popular celebrities and public figures succumbing to issues like heart attack and cardiac arrest. The unexpected nature of such cardiovascular diseases has made Indians introspect and change their unhealthy lifestyles.

Considering the need to strengthen the country’s heart health, Public Media Solution, a PR agency in Bangalore, helped a chain of cardiac hospitals run a nationwide campaign. Headquartered in Gurugram, the healthcare institution intended to spread awareness about the risk factors associated with cardiac diseases and persuade the citizens to get themselves diagnosed at an early stage.

To help the cardiac hospital reach its target audience, Public Media Solution focused on targeted content marketing and PR. The company took to social media and ran a hashtag in favour of the hospital to spread the word. With the help of experienced cardiologists associated with the institution, the company published informative PR articles and news stories that bluntly showed society the mirror regarding the age of heart patients in India, reducing at an alarming rate.

To increase the credibility of the campaign, Public Media Solution interviewed doctors and healthcare professionals associated with the cardiac hospital, putting their word out across major media platforms, including digital and print. The company also circulated print articles written in regional languages across the country to reach the heartland’s population. The issue at hand being all-encompassing, the marketing professionals at Public Media Solution resorted to finding an ideal balance between traditional and digital PR.

Owing to the cardiac hospital’s cooperation and Public Media Solution’s healthcare marketing team, the campaign led to a 20x increase in the inquiries received by the different branches of the organization across India. It witnessed a visible surge in the number of diagnostic tests performed by cardiac experts in the country. The copies and articles posted on social media also drove a significant amount of traffic to the hospital’s website, giving it the traction it was looking for.

Ravinder Bharti, the founder and CEO of Public Media Solution, believes that generating the right amount of awareness can save people’s lives. He says, “While a lot of people fall prey to heart disease due to carelessness, a large section of the Indian population is simply unaware of the symptoms and risk factors that should be taken seriously. No one likes living an unhealthy life knowing the life-threatening implications that follow. The core intention of our campaign was to let people know that they might be ignoring the warning bells and that it might be too late before they realize the gravity of the situation. This was enough for people to bring a little change in their routine and get themselves diagnosed to rule out undesirable possibilities!”

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