Mumbai: Reliance Retail takes on Nykaa, launches Tira

Mumbai: India’s largest retailer Reliance Retail Limited today announced the launch of Tira, an omni-channel platform for beauty products.

With Tira’s launch, Reliance will be taking on Nykaa, Tata Cliq Palette, Myntra and other players in the market for beauty products. Reliance Retail launched its flagship Tira store at Jio World Drive in Bandra Kurla Complex in Mumbai, along with the launch of Tira app and website.

Tira offers an assortment of global and home-grown brands, similar to Nykaa, making it a go-to destination for all beauty products. The launch is in line with Reliance Retail’s overall vision of offering consumer goods across categories through multiple retail formats. 

“With Tira, we aim to break down barriers in the beauty space and democratize beauty for consumers across segments. Our vision for Tira is to be the leading beauty destination for accessible yet aspirational beauty, one that is inclusive and one that harbours the mission of becoming the most loved beauty retailer in India,” said Isha Ambani, Executive Director, Reliance Retail Ventures Limited. Reliance’s foray into the segment is timely with the beauty and personal care segment slated to increase to Rs 2 trillion in 2025 from Rs 1 trillion in 2020, according to Statista.